Quality and Consistency.....Served up in the Cup!

As I am drinking my morning brew and thinking about what's all involved in the production of this incredible black liquid, QUALITY and CONSISTENCY are the words that meter over and over in my mind. Just think about the callused hands cultivating, caring and then harvesting the deep red coffee cherry, and only getting 8 bags of COFFEE BEANS from one acre. Then close your eye and imagine another set of very callused hands going about removing the skin and the meat of the cherry and then carefully turning the separated pit of that cherry over and over again on the drying patio with a large wooden rake. At the right time those pits are taken from the drying patio with another set of callused hands and the gaining processes begins, removing the thin brittle shell of parchment. Moving the now known COFFEE BEAN to the screen/grading and bagging area. At this point the burlap bags are readied for shipment. The very careful care continues all the way from loading, transportation(by Ship), and then delivered to a cool dry warehouse.
At this point roasting each coffee to its proper flavor profile. Making sure all members of the Longbottom team do not wear perfumes, scented deodorants or smoke, because of how sensitive the roasted beans are to Odor absolution. At this point the fresh roasted coffee beans are bagged, Freshness dated and delivered to your locally owned CoffeeHouse.
NOW.... more care! Making sure the fresh roasted beans are not exposed to the air. Grinding properly for brew or espressing. I can't stress enough about the QUALITY and CONSISTENCY that's required on an hour to hour basis as coffee is prepared and cared for. Remember if a shot is under 18 seconds or over 26 seconds, please dump them, adjust what needs to be adjusted and make sure it's RIGHT. Your customers will love you and your brew. They will prove this with their feet and there wallets by coming back time and time again......
This 2007 make a promise to yourself by taking proper caring of your coffee and keeping your equipment and facility clean and running smoothly.

Lets all make those callused hands proud.....