Changing Times...If you don't like change, better get out of the Coffee Business
Sorry, it's been a while. I'm sure many of of you have read the news about the big green machine "SBUX" or Starbucks, which ever you prefer. We all know that SBUX has over roasted burnt, bitter coffee. If you don't think so just try drinking the stuff black. I dare you!!
But what is the root of SBUX 50% reduction in their stock value this last 2007? Is it just about bad coffee? I don't think so. I think it's a combination of several things, but mostly it's about the lack of willingness to change with the times.
I believe the day of the large coffeehouse chain is all but gone. Folks are drawn to a neigborhood coffeehouse restaurant if you will. Some place where the environment is cozy, family friendly and fun, with quality food and drink. Plus the folks that own the joint not only live in your community, they are directly involved in it. SBUX personly could give a rip about you or your community. They might have their P.R. group make sure they get a bunch of free press when they give something away. I believe most resent it because the local guy does the same thing without holding up a sign that says "look at me, look how wonderful I am".
Well now SBUX, has got a lot of free press and it ain't so hot. Some of the other reasons are lack of vision concerning the economy. Everything is costing lots more, from fuel to milk and everything in between. The big shots at SBUX just keep on building sterile coffee shops. They're even building them in outer Mongolia. Now who in outer Mongolia can afford a 3-5 dollar cup of crappy tasting coffee. Whoever the visionaries are at SBUX please keep them away from me!!
So costs keep rising and SBUX keeps raising the cost of their drinks. There's a time where the two points meet and things start to go sideways...then down. Folks start looking for a better value. Not cheaper coffee, but "A BETTER VALUE," that means quality, period. The environment, the food, the service, and the coffee.
Now go to your locally owned CoffeeHouse or Drive-thru and order up!
The CoffeeMariner
But what is the root of SBUX 50% reduction in their stock value this last 2007? Is it just about bad coffee? I don't think so. I think it's a combination of several things, but mostly it's about the lack of willingness to change with the times.
I believe the day of the large coffeehouse chain is all but gone. Folks are drawn to a neigborhood coffeehouse restaurant if you will. Some place where the environment is cozy, family friendly and fun, with quality food and drink. Plus the folks that own the joint not only live in your community, they are directly involved in it. SBUX personly could give a rip about you or your community. They might have their P.R. group make sure they get a bunch of free press when they give something away. I believe most resent it because the local guy does the same thing without holding up a sign that says "look at me, look how wonderful I am".
Well now SBUX, has got a lot of free press and it ain't so hot. Some of the other reasons are lack of vision concerning the economy. Everything is costing lots more, from fuel to milk and everything in between. The big shots at SBUX just keep on building sterile coffee shops. They're even building them in outer Mongolia. Now who in outer Mongolia can afford a 3-5 dollar cup of crappy tasting coffee. Whoever the visionaries are at SBUX please keep them away from me!!
So costs keep rising and SBUX keeps raising the cost of their drinks. There's a time where the two points meet and things start to go sideways...then down. Folks start looking for a better value. Not cheaper coffee, but "A BETTER VALUE," that means quality, period. The environment, the food, the service, and the coffee.
Now go to your locally owned CoffeeHouse or Drive-thru and order up!
The CoffeeMariner
posted by Michael | 8:14 AM
2 Comments:
I agree 100% nicely put !!
AMEN!! I couldn't agree more. When I want good coffee, and a nice place to drink it, the last place I want to go is Starbucks!!
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